The Client
Persona Triangle is one of the largest full-service facility service providers, serving over 200 name-brand companies at more than 12,000 locations across North America and beyond. Specializing in custom signage and lighting design, with full installation, maintenance, repair capabilities and property improvement services.

The Challenge
Persona triangle came to us for a new identity with updated messaging and positioning statements. Before, there was an inconsistent image due to a company merger and a reputation for only serving as a signage company.

The Solution + Results
Persona Triangle brings brands to life. The company’s branding and website redesign highlight their quality craftsmanship, outstanding customer service, and state-of-the-art equipment. This rebrand went through many iterations but was well received by key stakeholders.