Thryv
The Company
Thryv, a SaaS company specializing in technology, software and automation tools for small business owners.
The Challenge
Thryv’s offerings and positioning had grown faster than their brand and collateral system. Our team was brought on to update their visual presence, alongside producing all the marketing and event collateral needed (sales sheets, social media, digital ads, event signage, presentations, training materials, ebooks, infographics, etc).
The Solution
While working on a comprehensive brand evolution, the current collateral was subtly updated to have a more modern, cohesive look.
The Results
Increased satisfaction among the sales team, more visual consistency and increased performance across assets.
Proposed Brand Evolution Directions
We presented three directions to choose from, that all retained some elements from the current branding while expanding the brand in different ways.
Senior Director of Content + Creative - Jill Shaw
Design Director - Hannah Baye
Senior Designer - Eden Morris